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Brindle & Bay Wealth Management logo lockup

Brindle and Bay

Branding, Web, Strategy, Copywriting

Brindle and Bay (formerly known as Stonebridge Financial Group) is a independent wealth management firm in Frisco, Texas, founded by Nicolas Davis.

After a thorough brand analysis, it was concluded that the name ‘Stonebridge’ and its accompanying logo were both extremely common in the financial space. As a team, we set out to rename and rebrand Stonebridge—elevating the firm, instilling trustworthiness as a key characteristic to the brand, and coyly alluding to Nick’s cowboy background.

Exploration was done as a team, with my branding concept ultimately chosen. Web design and copywriting by me. Created at FormulaFolios.

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Branding and Naming Explorations
Before and After
Primary and Secondary logos
Submarks
B&B Monogram and B&B stamp
Typography
Brand Typography: Granville, Sorts Mill Goudy, Work Sans
Pattern
Tone on Tone pattern: gray, blue and orangeBrand GuidelinesWireframe to final prototype gifSocial Security Landing PageAbout page, desktop and mobile
© 2021, Christine Chen
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