curves on curves on curves

Calandra Financial

Web, Branding, Strategy

Calandra Financial is a financial advisory in Atlanta, Georgia. After surveying their existing brand, one main goal was identified: to bring approachability and friendliness to the brand.

With Calandra Financial having equity in their logo and no desire to rebrand, I had to think of creative ways to incorporate the logo into the overall site. The curves of the icon were blown up and used throughout the site as color blocks. Their color palette of gray and navy blue was then expanded, and bright imagery and the right font pairings were used to achieve the desired warm and inviting visual language.

© 2020, Christine Chen