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Doing Good

Event, Branding, Print, Illustration, Web

Doing Good is FormulaFolios’s annual conference for its financial advisors, which is branded every year according to its location. This year, it was held in Scottsdale, Arizona. To visualize this four-day event in the desert, inspiration was taken from Arizona’s rock formations. An earthy color palette was then added to bring warmth and life to the event.

Made in conjunction with Linny Milliron, Jamie Kwok, and Amanda Towner. Specifically, I worked on: the illustrations, square card, t-shirt, backdrop, table tents, and landing page.

Photo courtesy of Motivity
Photo courtesy of Motivity
© 2020, Christine Chen