established in 1970, albuquerque, new mexico
Old photo of Ralph with Oakmont logo overlaid

Oakmont Advisory

Branding, Print, Illustration, Strategy

Oakmont is an Albuquerque-based financial advisory practice with a rich history spanning nearly half a century. Nearing retirement, founder Ralph Hicks is now transitioning his life’s business to his two sons, David and Michael, and their lifelong friend Ryan. These three approached FormulaFolios, wanting a rebrand that celebrates Ralph’s legacy, looks towards the future, and pays homage to their beloved Albuquerque.

Stationery printed by Czar Press; created at FormulaFolios.

Oakmont logoOakmont logo and submarksBlack and white photo of RalphOakmont illustrations and stamps: elk antler, mountain, and elkOakmont illustrations and stamps: pinyon pine tree branch, black bear, roadrunner
Black and white photo of Ralph
Oakmont "O" with illustrationsOakmont "O" with roadrunner
Ralph Hicks
Oakmont hot air balloon illustrationOakmont lead magnet mockupOakmont team photoBusiness card closeupEnvelope and letterheadLetterhead gold stamp close upBusiness card closeupEnvelope closeup
© 2021, Christine Chen